Industry
E-Commerce & Retail — Shop, warehouse and finance finally connected
End returns chaos and disconnected systems: DARION-AI connects shop integration, warehouse, procurement, finance and marketing.
Das Problem
Shop system standalone, warehouse and procurement in Excel
The webshop runs on Shopify or WooCommerce, the warehouse is managed in Excel, procurement happens via email with suppliers. During every returns peak — Christmas, Black Friday, holiday season — the system breaks: warehouse stock does not match shop stock, refunds are delayed, suppliers wait for orders. Employees spend hours each day on manual reconciliation instead of revenue-generating activities. Growth means more chaos, not more revenue.
Returns uncoordinated across four systems
A return starts at the customer in the Shopify portal, arrives as an email at customer service, is manually booked into the warehouse, and is then recorded as a reversal in accounting. Each step happens in a different system, by hand. Errors occur at every handover — wrong amounts, missed warehouse entries, unrecorded quality defects. The result is a distorted warehouse stock, incorrect financial figures and frustrated customers waiting for their refund.
Campaigns without data from your own system
Marketing campaigns are planned in Mailchimp or HubSpot without direct access to customer purchase history, stock levels or product margin from your own system. The marketing team does not know which products have good margins and which bestsellers are currently in stock. Campaigns for out-of-stock items generate customer inquiries and disappointment. Multi-channel coordination — shop, marketplace, newsletter, Google Shopping — runs manually with high error risk.
Die Lösung
Procurement and warehouse with finance for GoBD document chains
DARION-AI connects the Procurement module, Warehouse module and Finance module into a continuous document chain. A supplier order automatically creates an open liability in the accounts. The goods receipt books the stock and closes the liability with the matching journal entry. GoBD-compliant archiving with timestamps and access logs is standard, not a project. DATEV export for the accountant is one click.
REST API for shop integration and marketplace sync
The DARION-AI REST API synchronizes orders, stock levels and customer data bidirectionally with Shopify, WooCommerce and Amazon Seller Central. Returns processes start in the shop system and close automatically with a warehouse booking and reversal in the finance module. Customer service sees all channels in one view. Stock overlaps between channels are prevented in real time.
Marketing module with purchase history and margin view
The Marketing module has direct access to product data, stock levels and margins from the Warehouse and Finance modules. Campaigns can be targeted specifically at products with high stock and good margins. Multi-channel coordination for email, Google Shopping and social ads is configurable. Campaign performance — clicks, conversions, revenue — flows into the CRM module and is linked directly to customer history.
Praxisbeispiele
Returns processing without media breaks
A customer initiates a return in the shop portal. DARION-AI receives the webhook, creates a returns order in the CRM and notifies customer service. After goods receipt, the Warehouse module automatically books the stock. The Finance module generates the reversal. The customer receives the refund within 24 hours, without any employee manually switching between systems.
Black Friday campaign with real-time stock
A week before Black Friday, the marketing team opens the Marketing module and sees which products have above-average stock and good margins. They create the campaign directly in the module and distribute it across email, Google Shopping and social ads. As soon as a product sells out, the system automatically pauses the corresponding ads. No manual deactivations, no frustrated clicks on out-of-stock products.
Supplier orders with automatic minimum stock
The Warehouse module monitors stock in real time. When a product falls below the configured minimum stock, DARION-AI creates a purchase order proposal with the suggested supplier and quantity based on historical orders. The buyer approves with one click, the order goes directly to the supplier via EDI or email. The expected delivery is immediately visible in the warehouse and in the CRM for customer inquiries.
Relevante Module
Compliance & Standards
GDPRGoBDeIDAS
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