Marketing automation that doesn't wake up your data protection officer

Plan campaigns across email, landing pages, social media, SMS and print in a single calendar. You define the target group, budget, timeline and KPIs, and DARION-AI automatically creates the tasks for your team and tracks progress. Customer journeys are built in a drag-and-drop editor with trigger events, for example 'when the newsletter is opened, follow up after 3 days; when link X is clicked, notify the sales rep'. The performance dashboard shows reach, clicks, conversions and CPL per channel live, and you can drill down from a campaign to a single lead. Multi-tenant isolation via Postgres Row-Level Security ensures no data leaks between tenants, which matters especially for agencies with multiple clients.

Send newsletters via your own send pool or connect Brevo, Mailchimp or your own SMTP server. Double opt-in is mandatory and comes pre-configured: the confirmation mail, token validation and audit log all run automatically. Bounce handling with soft and hard bounce classification and automatic list hygiene keeps your delivery rate clean. Templates come in responsive HTML format with a drag-and-drop editor, so no coding skills are needed. An unsubscribe link goes into every mail, and the GDPR-compliant mandatory footer information (imprint, responsible party) is inserted automatically. A spam score pre-check before dispatch points out potential problems such as risky subject words, the image-text ratio or the link count before they damage your reputation with the provider.

Every lead gets a unique ID and is tracked through all touchpoints, from the landing page via the webinar to the CRM deal. Source attribution shows you which channel brings which revenue, with first-touch, last-touch and multi-touch attribution models available. Lead scoring by demographic and behavioural criteria happens automatically, and the AI helper suggests thresholds based on historical conversion patterns. Hot leads are handed over directly to sales, while cold leads land in nurturing sequences. UTM parameters, conversion paths and customer lifetime value are documented per lead, so you see not only that a campaign brings leads but also which of those leads later become profitable orders.

Segment your contacts by any combination of criteria: industry, region, revenue, headcount, last contact, behavioural tags and lead score. Lists update automatically, so new contacts slide in and old ones drop out. The AI helper suggests segments based on patterns in your conversion data, for example 'IT service providers with over 50 employees in NRW have 3x higher conversion than average'. You see segment sizes and overlaps live before starting a campaign, which helps you avoid double sending and build clean A/B test cohorts. Suppression lists for unwelcome contacts such as competitors or former employees are managed centrally, so they are not overlooked in a standard campaign.

Web forms come with a honeypot, an EU-based reCAPTCHA alternative and multi-step consent. For every lead you document when and for what they consented, whether advertising, newsletter, profiling or data sharing with partners. Consents are versioned and stored audit-proof with time stamp, IP address, source URL and form snapshot. Data protection access and deletion requests are handled at the press of a button: all lead data is exported or deleted GDPR-compliant, and the deletion confirmation is documented in the audit log. There is no tracking with US pixels such as Facebook or Google Analytics. The standard is EU tracking with a Plausible connection, with Matomo (self-hosted) or Fathom as options. The days of cookie banner tinkering are over.

Before dispatch, the AI helper (Qwen3, self-hosted in the EU) suggests three subject line variants based on your historical open rates and spam filter detection. Send-time optimisation analyses per recipient when they typically open their mail and plans dispatch individually, so some contacts get the mail at 7:00 and others at 14:30. A/B tests run automatically across the first 10 percent of the list, and the winner goes to the remaining 90 percent. With each dispatch the AI helper learns more about your target group; after 50 campaigns the suggestions are typically 25 percent better than manually chosen subject lines. Sensitive data does not leave the EU, and the model is trained exclusively on your anonymised engagement data.