Marketing automation that doesn't wake up your data protection officer

Plan campaigns across email, landing page, social media, SMS and print in one calendar. You define target group, budget, timeline and KPIs — DARION-AI creates the tasks for your team automatically and tracks progress. Drag-and-drop editor for customer journeys with trigger events (e.g. 'when newsletter opened, then follow up after 3 days; when link X clicked, then notify sales rep'). Performance dashboard shows reach, clicks, conversions and CPL per channel live — drill-down from campaign to single lead. Multi-tenant isolation via Postgres Row-Level Security ensures no data leaks between tenants — important for agencies with multiple clients.

Newsletter dispatch via your own send pool or connection to Brevo, Mailchimp or your own SMTP server. Double opt-in is mandatory and pre-configured — confirmation mail, token validation and audit log run automatically. Bounce handling, soft and hard bounce classification and automatic list hygiene keep your delivery rate clean. Templates in responsive HTML format with drag-and-drop editor — no coding skills needed. Unsubscribe link in every mail, GDPR-compliant footer mandatory information (imprint, responsible party) inserted automatically. Spam score pre-check before dispatch shows potential problems — subject words, image-text ratio, link count — before they damage your reputation with the provider.

Every lead gets a unique ID and is tracked through all touchpoints — from the landing page via the webinar to the CRM deal. Source attribution shows which channel brings which revenue — first-touch, last-touch and multi-touch attribution models are available. Lead scoring by demographic and behavioural criteria automatically — the AI helper suggests thresholds based on historical conversion patterns. Hot leads are handed over directly to sales, cold leads land in nurturing sequences. UTM parameters, conversion paths and customer lifetime value are documented per lead — you see not only that a campaign brings leads, but also which leads later become profitable orders.

Segment your contacts by any combination of criteria — industry, region, revenue, headcount, last contact, behavioural tags and lead score. Lists update automatically, new contacts slide in, old ones out. The AI helper suggests segments based on patterns in your conversion data — e.g. 'IT service providers with over 50 employees in NRW have 3x higher conversion than average'. Segment sizes and overlaps you see live before starting a campaign — you avoid double sending and create clean A/B test cohorts. Suppression lists for unwelcome contacts (competitors, former employees) you manage centrally so they're not overlooked in a standard campaign.

Web forms with honeypot, EU-based reCAPTCHA alternative and multi-step consent. You document per lead when and for what they consented — advertising, newsletter, profiling, data sharing with partners. Consents are versioned and stored audit-proof with time stamp, IP address, source URL and form snapshot. Data protection access and deletion requests you handle at the press of a button — all lead data is exported or deleted GDPR-compliant, deletion confirmation is documented in the audit log. No tracking with US pixels (Facebook, Google Analytics) — standard is EU tracking with Plausible connection, optional Matomo (self-hosted) or Fathom. Cookie banner tinkering is gone.

Before dispatch the AI helper (Mistral, EU-hosted) suggests three subject line variants — based on your historical open rates and spam filter detection. Send-time optimisation analyses per recipient when they typically open and plans dispatch individually — some contacts get the mail at 7:00, others at 14:30. A/B tests run automatically across the first 10 percent of the list, the winner goes to the remaining 90 percent. The AI helper learns more about your target group with each dispatch — after 50 campaigns the suggestions are typically 25 percent better than manually chosen subject lines. Sensitive data does not leave the EU, the model is trained exclusively on your anonymised engagement data.